Photography
The need: The business needed updated photos in-store reflecting diversity and inclusion. Also, showcasing the new standard uniforms.
The solution: My counterpart and I visited multiple stores, where the objective was to create authentic and realistic store environments. This involved directing and staging photos with store employees to capture various scenarios, such as client interactions, replenishing stock, fulfilling online orders, etc. The aim was to accurately portray the dynamic and bustling atmosphere of a real store setting, ensuring that the final photos reflected the genuine experiences and activities taking place.
The outcome: These updated in-store photos are used for VILTs, presentation decks, and other training materials.
Photos below are only a few of over 200 images taken.