
Holiday Message from Execs
Shoot on location with two SVPs with limited time and no script.
Problem:
Stores expressed their desire to hear and see the two senior vice presidents of retail and store in real life. However, due to the executives' demanding travel schedules, we were only granted a single day during their team off-site in Napa to film them for one hour, without a script.
Solution:
To address the time constraint and lack of a script, I proposed a practical solution by filming the introduction and conclusion segments with the senior vice presidents on set, while using animation for the remaining content of the video. This compromised approach allowed us to capture their presence and authenticity in person while efficiently conveying the rest of the message through engaging animation.
Result:
I embraced ambiguity while filming at an unfamiliar location and utilized limited hotel resources to create an appealing set. To maximize authenticity, I coached and directed them towards speaking points rather than relying on a rigid word-for-word script. This approach showcased our flexibility and adaptability in delivering a successful project despite the constraints we faced.
Project Gallery



